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Say of the Day

Quote “Make it happen now, not tomorrow. Tomorrow is a loser’s excuse.” -Andrew Fashion



Don’t make excuses contact us now to help you get your business back on track. We are offering a free one hour appointment at our offices in Glen Austin Midrand

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Say of the Day.


“With out passion you don’t have energy, with out energy you have nothing.” – Donald Trump




noun pas·sion \ˈpa-shən\
Popularity: Top 1% of lookups

Simple Definition of passion

  • : a strong feeling of enthusiasm or excitement for something or about doing something

  • : a strong feeling (such as anger) that causes you to act in a dangerous way

  • : a strong sexual or romantic feeling for someone

Source: Merriam-Webster’s Learner’s Dictionary

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SWOT Analysis


Research indicates that corporate performance is determined by a combination of internal and external factors, known as SWOT Analysis.

Both sets of factors must be considered when performing a situational analysis. SWOT is an acronym for a corporations keys internal  Strengths and Weaknesses and its external Threats and Opportunities.

These are the strategic factors that must be analysed and should include not only those external factors that are most likely to occur and have a serious impact on the company, but also those internal factors that are most likely to affect the implementation of present and future strategic decisions.


In our experience we have found that TOWS is an easier method of dealing with SWOT and recommend using a TOWS Matrix instead of the normal or standard SWOT Analysis.

To generate TOWS use the example as shown below.



For those who are still intent on using SWOT. Find yourself a propitious niche.

Finding a Propitious Niche.

A firms management must always be looking for strategic windows, that is, market opportunities.

William Norton suggests that a Corporation should seek a propitious niche in its strategy formulation process. This niche is a corporations specific competitive role. It should be so well suited to the firm’s internal and external environment that other corporations are not likely to challenge or dislodge it.


A Complementary Competitive Analysis Model

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Should you wish to make a free one hour appointment to discuss the TOWS/SWOT Matrix and how we can help you with your Business Strategy and a Business Plan that Works then use the Contact form below and we shall get back to you within 24 hours.


Corporate Strategy


Corporate Strategy

Corporate Strategy is the development of alternative courses of action that specify the means by which the corporate mission and objectives are to be accomplished.

Corporate Strategy.

Corporate strategy specifies the firm’s overall strategic direction in terms of its general orientation toward Growth, Stabilsation and Turnaround/Retrenchment and the management of its various businesses and product lines to make a balanced portfolio of products and services.d2a563b7-7b09-4d0a-899d-1e89c3e4f45a.jpg

It is the pattern of decisions about the type of business and industries in which the firm should be involved, the flow of financial and the resources to and from its divisions, the relationship of the corporation to key groups in its environment, and the approach a corporation takes to meet its mission and objectives.

Even the smallest company operating in only one industry  with one product line must at one time or another, consider the questions embedded within corporate strategy:

Corporate strategy is composed of three general orientations (sometimes called grand strategies): retrenchment, stability and growth.

Sh we:expand, cut back, or continue our operations unchanged?

  • Retrenchment Strategy (Cut back).
  • Stabilise (stay as we are ).
  • Growth (If we want to grow and expand should we do so through internal development or through external acquisitions, mergers or joint venture?)

Executive Managers must decide the overall strategic direction of the firm through its corporate strategy.

Industry Attractiveness

A popular way of doing this is to combine the industry attractiveness with the company’s business strength/competitive place within its primary or core business into a 9 cell matrix .

The matrix depicted below may be used to plot some of the alternative corporate strategic directions that might fit the company’s situation. (This assumes a SWOT Analysis has been done) It is important that you use the complimentary Industry Attractiveness Spreadsheet.


Concentration via Vertical Integration.

vertical integration is an arrangement in which the supply chain of a company is owned by that company, usually each member of the supply chain produces a different product or market-specific service and the products combine to satisfy a common need. it is contrasted with horizontal integration . vertical integration has also described management styles that bring large portions of the supply chain under a common ownership.  

Concentration via Horizontal Integration:    

The acquisition of additional business activities that are at the same level of the value chain in similar or different industries. This can be achieved by internal or external expansion. Because the different firms are involved in the same stage of production, horizontal integration allows them to share resources at that level. If the products offered by the companies are the same or similar, it is a merger of competitors. If all of the producers of a particular good or service in a given market were to merge, it would result in the creation of a monopoly. Also called lateral integration. See Video

Concentric Diversification:  

Is a type of business strategy where a company acquires or creates new products or services to reach more consumers.  These new products and services usually atre closely related to the company’;s existing products and services.


Conglomerate Diversification:

when a firm enters(through acquisition or merger) an entirely different market that has little or no synergy with its core business or technology

industry attractiveness spreadsheet a Free Industry Attractiveness Spreadsheet Click on the. Get it Now Button


 What Strategy Should you adopt?


The Wizard below has been designed around this concept and helps you find which you should be using. It will give you an idea if you should be cutting back – retrenchment strategy, adopting a stabilisation strategy or adopting a growth strategy. clicked you will be asked to save. Please do so to desktop at this stage. Some Computers give a warning but I assure you that the Wizard is safe and virus free.

Please don’t be too shocked when those of you who think you are doing great, get your answer.

The Premise of the Strategy wizard is that Corporate Strategy is composed of three generic strategies: Retrenchment, Stabilisation or Growth. (Strategic Management and Business Policy:  Wheelen and Hunger. 1992.) See above links.

(1) Source Strategic Management and Business Policy: Wheelen and Hunger – Addison Wesley Publishing Company. 1992).

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Should you wish to discuss our approach to Strategy, which is very different to the normal consulting way please contact me using the contact form.

Eskom Business Investment Competition acknowledges star achievements


Eskom Business Investment Competition acknowledges star achievements.

On Tuesday, South African parastatal, Eskom, announced that since winning top prize in the manufacturing category of the Eskom Business Investment Competition (BIC) in 2014, the Strato Group, led by founder and creative designer Maloti Mothobi, has continued making major strides in establishing itself in the fashion industry.

Eskom Business Investment Competition

The annual Eskom Business Investment Competition, recognises, develops and rewards South African owners of small and medium enterprises (SMEs) as part of the Eskom Development Foundation’s ongoing business support programme.

The utility explained in a statement that the competition is open to small- and medium-sized, black-owned business that operate in the agricultural, manufacturing, services and trade sectors, and which have been in existence for at least 24 months.

Eskom business competition drives promise in local start-ups

The local firms compete for a share of ZAR1.7 million ($138,351) in prizes.

“The businesses that enter are assessed on their business acumen, track record and potential for job creation, with the aim of identifying businesses that, with support, could achieve major growth,” the Eskom statement explained.

Winner’s success

With International Worker’s Day just a few days away, recognising the entrepreneurial spirit and drive of young South Africans only seems fitting.

Following her achievement at the BIC, Mothobi was nominated by weekly newspaper Mail & Guardian as one of the 200 Young South Africans to watch in the Arts and Culture category in 2015.

During the same year her company celebrated yet another milestone as they opened their Johannesburg concept store in Marshalltown.

In addition, Strato has now also opened its manufacturing subsidiary, StyleKontrol to designers and corporate South Africa, the utility said in a statement.

The subsidiary’s offering includes small and medium scale manufacturing (CMT), supplying t-shirts, as well as promotional and corporate clothing.

StyleKontrol aims to bridge the gap in clothing manufacturing between micro enterprises and giant suppliers.


Let the MJF GROUP work with you to become an exellent manufacturing start up and successful entrepreneur.

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