SA’s 12 ‘most loved’ local businesses – Santam survey

SA’s 12 ‘most loved’ local businesses – Santam survey

Small and medium-sized local commercial businesses play a vital role in the South African economy and a new survey tried to establish exactly what makes consumers big fans of the local enterprises they love.

Commissioned by Santam, the research was done by World Wide Worx.

The results were compiled using a combination of digital analysis tools on social media as well as traditional research. The report looked into which business categories were being searched for most and then it was followed up with trend analysis.

Thereafter, a poll was conducted among 2 489 respondents to find out what made them love a local business – or not. The sample was nationally representative and aligned to the economically active population per province.

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