16 Golden Rules To Immediately And Massively Grow Your Business.


16 Golden Rules To Immediately And Massively Grow Your Business.

Powerful strategies to skyrocket your business and multiply your profits and business success.

Some of these 16 Rules are based on the results of marketing surveys covering over 60,000 advertisements and promotions. In other instances over 105,000 selling words and sentences have been tested on over 18,900,000 customers, to come up with the most effective sales principles. These rules have sold many millions worth of products. And they will sell millions more in the future.

No matter what you are selling, you are selling to people. Your customers all eat, sleep and have problems with their kids, wife or husband. They probably want to work less, look younger and need to lose a bit of weight and exercise more. In other words – they are human beings like you and I. Human nature doesn‟t change.
That‟s why the rules below will apply today as they did 10, 30, or even 80 years ago.

16 Golden Rules To Immediately And Massively Grow Your Business.

Golden Rule 1. It is 5 times easier to sell something else to your existing customers than to get a new customer.

Golden Rule 2: If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.

Golden Rule 3: Where possible only sell to “players”.

Golden Rule 4.If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.

Golden Rule 5. When promoting your products find the “right appeal”.

Golden Rule 6.The more information you give in your ads, the more you’ll sell.

Golden Rule 7. Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.

Golden Rule 8. Never ever run any advertisement without monitoring the response.

Golden Rule 9. Monitor everything you do to promote your business

Golden Rule 10. Don’t try to be creative or original.

Golden Rule 11. Use Benefit Headlines in all your adverts.

Golden Rule 12. Client testimonials increase credibility – and sales.

Golden Rule 13.Nobody has been able to show a relationship between advertising recall and actual sales.

Golden Rule 14.Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.

Golden Rule 15. Do not listen to opinions and advice from well meaning friends, family and business associates.

Golden Rule 16.Need more help? Contact us by using the Contact form below!

16 Golden Rules To Immediately And Massively Grow Your Business.

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Chinese ambassador spells out the blunt truths about investment in South Africa

Chinese ambassador spells out the blunt truths about investment in South Africa

By. Peter Fabricius for ISS TODAY.

China’s ambassador to South Africa, Lin Songtian, has made it clear: if South Africa hopes to attract the further Chinese investment it needs to resuscitate its stagnant economy and it has to renovate its infrastructure, including revitalising the governance of state-owned enterprises.

China’s ambassador to South Africa, Lin Songtian, is a master of the back-handed compliment.

Reportedly connected to the highest echelons of his government, he manages to convey tough messages to Pretoria, wrapped in layers of praise.

At a seminar at the Chinese embassy in April, for instance, he said that he “always speaks highly of South Africa”.

“Because why? Because 20 years ago South Africa was much better than China. And 10 years ago when I passed through here on the way to Malawi (to become ambassador) you were then a little better than China, in terms of infrastructure, market mechanism; the judicial system and so on.” And then he added, as if as an afterthought; “But in the past 10 years we go so far ahead.”

So, what he was really saying was that while South Africa was far ahead of China 20 years ago, and still slightly ahead 10 years ago – in infrastructure, governance the attractiveness of its business environment – it now lags far behind. Some compliment!

Some of his Western counterparts value Lin because they say China’s cosiness with Pretoria allows him to publicly criticise the South African government, as they dare not. He always does so after stressing the long friendship between the ruling parties of both countries, and South Africa’s huge potential.

Chinese ambassador spells out the blunt truths about investment in South Africa

his speech at a reception in Pretoria to celebrate last week’s 70th anniversary of the founding of the People’s Republic of China, Lin enthused that “under the leadership of President Cyril Ramaphosa, South Africa is embracing a new era of ‘development and renewal”.

“China is ready to share the fruits of its development and huge market with South Africa, promote our cooperation, to join your great efforts to become a locomotive and production base for Africa’s industrialisation and modernisation, and achieve win-win cooperation for common development so as to deliver more benefits to our two countries and two peoples.”

But in most of his recent statements, Lin has also delivered a sterner underlying message; that if South Africa hopes to attract the further Chinese investment – or indeed any foreign investment – that it needs to resuscitate its stagnant economy, it has to renovate its infrastructure, including revitalising the governance of state-owned enterprises.

In essence, Lin’s point has been that South Africa has great potential but is not realising it. That’s not an original observation but it’s rare, probably unique, to hear it so publicly stated by a foreign diplomat.

At that seminar in April this year in Pretoria, Lin made clear that China was impatient for South Africa to join Chinese President Xi Jinping’s immense Belt and Road Initiative (BRI) – which is connecting China to Europe via elaborate development corridors, including one through Africa.

He noted that despite signing an agreement with China to join the BRI, South Africa had not yet undertaken a BRI infrastructure project.

We craft business plans for funding.


Yet South Africa, because of its location between two oceans, its sophisticated financial and judicial systems and its infrastructure, was ideally placed to be the main gateway to Africa and also the production base for the continent’s industrialisation and agricultural modernisation.

It could thus become the pilot country which the BRI needed in Africa.

Chinese ambassador spells out the blunt truths about investment in South Africa

China had built and financed the railway line from landlocked Ethiopia’s capital Addis Ababa to the Red Sea port of Djibouti and another track from Mombasa to Nairobi, with a further stretch from Nairobi on to Uganda and Rwanda being planned, Lin said.

His “dream” was that the third major African corridor would be in South Africa linking Limpopo to Johannesburg and thence to the coast at the ports of Durban and Richards Bay.

This would be the perfect inaugural BRI project for South Africa.

Lin was also clear that building that corridor would be in China’s own economic interests because it would more quickly move the copper from its PMC mine near the Limpopo town of Phalaborwa to market.

He noted that the PMC mine had been originally owned by the Anglo-Australian mining giant Rio Tinto, which decided to close it. A Chinese consortium stepped in to buy it in 2013. That had saved 5,000 jobs, Lin said.

And by investing in new technology, the Chinese company had extended the potential life of the mine to 2038.

“But the manager and the CEO have cried to me that they have the mine production but the transportation is a big challenge,” he said.

“The railway you have, I am sorry to say, is too old and too slow” and so the Chinese investors who had promised to sink $10-billion into PMC had now become cautious, not only because of the old and slow rail service but also the unreliable electricity. And also the inefficiency of Durban port.

China’s growing wariness about the state of South Africa’s SOEs seemed to have been confirmed shortly after this when Finance Minister Tito Mboweni disclosed that the first R7-billion tranche of a R35-billion loan to Eskom from the China Development Bank (CDB) would not be paid over in March, as scheduled.

This forced Mboweni to draw on emergency funding to keep the cash-strapped power utility solvent. Mboweni suggested CDB had withheld the R7-billion because of red tape.

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But energy expert Chris Yelland suggests the real reason was that CDB was disturbed that Eskom evidently needed the money to maintain its cash flow, whereas China had offered the loan for financing capital development.

Lin later implicitly confirmed this latter interpretation by stating that the CDB – (like the investors in PMC mine, one could add) – had become nervous about Eskom’s ability to repay the loan.

“Eskom is a debt trap,” Lin told Reuters in August. “China gave them some loans before. And now they become very cautious… Eskom is not an issue of money. It’s the issue of operation mechanisms, management, capacity.”

The drawdown of the first R7-billion tranche of the loan, delayed beyond the scheduled payment in March, was eventually paid, Eskom spokesperson Nto Rikhotso told Daily Maverick. “Subsequent drawdowns have also been effected as per the drawdown schedule,” he added, but refused to detail the schedule or the payments.

We craft business plans for funding.


Going beyond Eskom, Lin explained to Reuters why China, despite having stimulated a boom in infrastructure development in other African countries over the past decade, had undertaken no major infrastructure project in SA.

It was because Chinese investors were looking for more than the mere concept of a project or government incentives and tax breaks, he said. They also wanted to see favourable investment conditions, enshrined in an investment law approved by Parliament as well as feasibility studies capable of reassuring the Chinese government and banks of the profitability and sustainability of the proposed projects.

Chinese ambassador spells out the blunt truths about investment in South Africa

Chinese investors also wanted to see an upgrading of South Africa’s railway network and Durban port and the rehabilitation of Eskom, he repeated.

Ramaphosa was the “last hope” for the South African economy, Lin said. But to realise that hope, he would have to turn concepts and incentive policies into laws and concrete infrastructure.

Daily Maverick asked Lin at China’s recent National Day whether he was still concerned about Pretoria’s governance, especially of SOEs like Eskom, or did he now feel that it had begun to address these shortfalls.

“Everyone understands that SOEs are key to support economic development in any country, especially in China and South Africa. If they can stand strong… it’s key, it’s very beneficial and conducive to sustainable development,” he replied.

“I’m sure President Ramaphosa and his government are paying very high attention to the SOE reform and will revitalise the SOE enterprises to get ready for the big jump for development.

“We are very confident in this country,” he said, because of South Africa’s three unique strengths for development: its rich resources; its strategic geography and its relatively good infrastructure.

“Of course now you have South Africa facing some challenges. Like the railway, the electricity, and so on. If you want to have development, you have no choice, you have to start to get ready your SOEs.

“China, as a strategic partner in this country, in this continent, has not come here to complain. We come here to work together to see, where is the problem? And how can we find a solution, to work together to solve that problem?

“China is ready. If you’re ready, we’re ready to work together with South Africa and the continent, for yourselves, for sustainable development. That is our common journey.

Chinese ambassador spells out the blunt truths about investment in South Africa

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Competitive Advantage

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Try our free Business reviews, 11 of them, all entirely free.

We also offer a free Strategic and Business Plan Package, single-user, on the cloud, ENTIRELY FREE FOREVER. Includes Tutorials, Stratpad university access and other help included in the package as you go.

The first is a business review to assess if your company is ready for Growth.

I’ve heard it so many times. “Yes, we are ready” and as many times I’ve seen them fail.

So, I challenge you to take the assessment and see if you are!


A free BusinessReview to see if you are Growth Ready!


Follow the link, register and don’t forget your user name and password aa this access gives you more than 10 more business reviews including:

  1. Business Development Review
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  6. Focussed Business Diagnostic
  7. How good are Your management skills
  8. Investment ready
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  10. Capability and Alignment
  11. EO 9 Box Grid – used to assess employee output on a one and one basis.


Why Entrepreneurs Need to Create Their Own Brands

At some point in your career, someone has probably talked to you about how to brand yourself; how personal branding is this incredibly important thing that everyone is doing these days; how, if you’ve built a business and are trying to grow, it’s not something you can ignore.

Or is it? Personal branding, just like regular branding, is something that’s often completely out of your control.

If you’re trying to brand yourself as something you’re not, it’s very difficult, if not impossible. And, when you’re already running a business and busy with the day-to-day grind, it can seem like a waste of time to focus on personal branding.

Should you have any queries send me a contact form and I  will respond as soon as possible.

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Dr Michael J  Freestone.

For further information on how we use a proprietary business program to increase your business up to 168% in one single year contact me.


Competitive Advantage

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Competitive Advantage

In any industry, businesses create a competitive advantage through price or the market. A price or cost advantage is tied directly to production costs, efficiency, or available technology. A competitive advantage in the market requires you to develop market differentiation—the aspect of your business that sets you apart from the competitors in your industry.


Companies that build and sustain a distinct market differentiator generally have unique attributes.

Competitive Advantage Using Market Differentiators

Each of these companies has grown by using some kind of market differentiator, such as the following:


  • A unique way to meet the needs of a niche market
  • Brand recognition in the market
  • Proprietary or trade secrets for operations
  • Customized or proprietary software or technology
  • Patents and trademarks
  • The unique combination of products/services
  • Access to leading or scientific research
  • The highly skilled and creative staff
  • Reputation for quality and innovation


Companies with a price, or cost, the advantage over competitors usually have internal strengths that are difficult for other competitors to replicate, including:

  • Investments in production and equipment
  • Expertise in designing products/services efficiently
  • Access to less expensive materials
  • Operational processes replicated consistently
  • Outsourcing partnerships
  • Efficient distribution channels
  • Effective hiring practices, low turnover, and highly skilled/knowledgeable staff
  • Efficient production or operational systems
  • Innovative equipment or technology
  • Strategic alliances that support delivery to customers

Competitive Advantage

Unique Combination of Products/Services

FedEx Kinko’s®

The suite of office products and services


Extensive line of computer peripherals

Unique Way to Meet Needs of Target Group


Fast food for the health-conscious

Starbucks Coffee®

Relaxing hangout for coffee aficionados

Unique Method of Delivery


Books, music, and much more via the Web

XM® Radio

Satellite radio service to subscribing customers

Unique Product/Service

Apple® (Macintosh®)

First commercial computer with a graphic user interface

MP3 files

A music file that can easily be moved and stored on computers

Competitive Advantage

Six Differentiators That Build a Competitive Advantage

A true competitive advantage is one that is difficult for other competitors to copy and one that customers find valuable. Ultimately, your competitive advantage is why customers choose to do business with your company over anyone else. If customers don’t value your differentiator, then you don’t have a competitive advantage.

Here are six ways your company can differentiate itself from the rest:

Core competencies

– The core competencies can be used to develop an edge over the competition by providing products or services that customers value over products or services your competitors offer. Auntie Anne’s® specializes in making pretzels in every way imaginable. Rather than making a variety of products, founder Anne Bieler decided to focus on a competence she mastered at the age of twelve, baking pretzels. Core competencies are the strengths that allow you to meet the needs of your customers. Keep in mind: your core competencies may change over time, depending on the demands of the marketplace and the dominant position you want to have over competitors.

Reputation for superior products/services

– Provide the best products or services in the industry or market. Your focus on quality will give you a reputation for expertise in specific areas. For example, Nordstrom® focuses on offering customers the best possible service, selection, quality, and value. Nordstrom sets the standard for department store customer service and a guaranteed, money-back commitment to meet customers’ expectations.

Niche market

– Offer products or services to meet the specific demands of the target market(s). A niche market is a distinctive group of customers within a larger market or a smaller segment of a product line. For example, ITW® (Illinois Tool Works) manufactures speciality fasteners and products that are customized for its buyers’ needs.

Tom’s of Maine®, by positioning its toothpaste as a natural product, created a new category in the toothpaste market. Since no other toothpaste filled this need, the company was able to charge a premium price that consumers who buy organic or all-natural products will gladly pay.

Unique distribution channels or delivery methods

– Use a selling method that is unique to the industry or difficult for competitors to use effectively. Provide multiple products or services to the same or similar markets through an effective distribution channel.

Tip- Know what is important to your prospective and current customers. From time-to-time, ask them why they buy from you or other competitors and what factors influence their buying decisions.

Dell® sells computers directly to consumers and builds every computer system to order based on the customer’s specific needs. Dell uses a variety of suppliers who actually manufacture the computer components, but since Dell bypasses middlemen and retailers to sell to consumers, it maintains low overhead and passes the savings on to buyers.

Amazon.com was the first in its industry to use e-commerce to market and distribute books, music, and movies. Besides offering competitive prices, Amazon has an excellent distribution system and can get products into customers’ hands quickly. Amazon also developed strategic relationships with used booksellers to provide customers with the option of buying new or used books.

Competitive Advantage and;

Organizational efficiency

– Look for less expensive materials and more efficient equipment. Streamline your processes and find ways to make products or deliver services more efficiently. Outsource to efficient and highly skilled suppliers. Hire staff with expertise that can improve operations and efficiency levels. For example, Southwest Airlines® continues to be one of the few profitable airlines because of its ability to provide excellent service, budget prices for fares, and quick turnaround on secondary routes. Southwest Airlines started a trend for cost-conscious, low-frills air transportation.

Unique technology and innovative products or services

– Use unique, innovative, and leading technology to market, sell and serve target markets. Consider using the Internet to offer products or services to local, regional, national, or global customers. Invest in technology to manufacture products, manage operations, or track customer information.

Apple does not produce as many products like Hewlett Packard® or Samsung®. But what sets Apple apart from its competitors is that it creates innovative products that initially are unique for the industry. Apple’s first success was its user-friendly computer icons—even three-year-olds could use the computer. With the introduction of the iPod®, a miniature electronic gizmo that can hold 15,000 songs, Apple again provided a unique product to meet the diverse needs of the market.

Tip. -Copying a competitor’s competitive advantage is a mistake. Capitalize on your strengths or unique innovations so that customers prefer to do business with you. What works best for another company may not work for you.

Competitive Advantage

What are my core competencies? What do I do better than any of my competitors?

Are my products or services the best in the industry or market? If so, why? If not, why not?

What specific target, or niche, market(s) could I serve better than anyone else?

How effective is my distribution channel or delivery method?

How can I improve my organizational efficiency?

What unique technology and innovative products can I develop?


To take advantage of our free business reviews that can help your strategic positioning go to our free business review page

For more info use the contact form below:

If you are interested in identifying your Competitive Advantage contact me; Dr Michael J Freestone. FCIS, FCIBM, MBA, DBA

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Crowdfunding or P2P Lending – Which is Better for My Small Business?

Crowdfunding or P2P Lending – Which is Better for My Small Business?

http://www.mjfgroup.biz/Crowdfunding or P2P Lending - Which is Better for My Small Business?
Project funding. Financial opportunity,.

When you are looking for funding, the dilemma use face is crowdfunding or peer-to-peer lending? This is the question many business owners are asking now that these alternative forms of business finance have become mainstream on the back of ineffective lending from the banks. So, the ultimate question then is, which method of finance would work best for you and your business?

Crowdfunding and peer-to-peer lending are two innovative ways to get money into your business. They’ve been making headlines over the past few years and it’s fair to say that you’ll have had to have been hiding under a rock for you to not have heard of at least one of them!

A lot of people actually don’t realize that crowdfunding and peer-to-peer lending are two very different beasts; both share the same principle of raising finance from a number of people who pool together, but it’s likely that one will better suit your business needs, depending on what stage your business is at.

Crowdfunding or P2P Lending – Which is Better for My Small Business?

If you’ve got a great idea and need some help getting it off the ground, crowdfunding is for you.

Crowdfunding is a great option for startups and early stage businesses. You “pitch” your idea or business to potential investors, and if interested, they will contribute a sum to the proposed venture. Then you decide how you want to reward those lovely people who helped you make it happen.

Crowdfunding in its earliest form focusses on helping entrepreneurial creatives and inventors to get their creative ideas off the ground. The people who chipped in and made their dreams a reality then given something in return, like a unique perk, a gift, or first dibs on their product. This is what’s known as reward-based crowdfunding – one to consider if you’ve got a cool little gadget you want to develop. Like all new things, the concept of crowdfunding has evolved into different forms, with investment crowdfunding now starting to grow rapidly. In this model, instead of giving a reward to those who helped, you actually give them equity in your business.

Crowdfunding or P2P Lending – Which is Better for My Small Business?

What will my business need to be crowdfunded?

Crowdfunding platforms will typically want a business with a business plan and financial forecasts from you when you make your pitch, so it’s important you get these in order.


If you did want to go down the investment route and release equity in your business, there are quite a few legal issues that you’ll need to deal with and you’ll also need to make sure you keep your shareholders in the loop with what’s happening further down the line.

If you’ve got an established business then peer-to-peer lending is the one for you

Peer-to-peer lending is a fast and accessible way of getting a cash injection into your business. The essential difference between this and investment crowdfunding is that you do not give away any equity, but rather pay interest on the money you borrow, much like you would with a bank. Whether your loan is for a piece of kit for your factory, purchasing a property, buying stock or even working capital, peer-to-peer lending for businesses offers the most accessible and flexible way of getting finance for established businesses. Peer-to-peer loans are usually funded by a number of different people

Crowdfunding or P2P Lending – Which is Better for My Small Business?

What sort of credentials will my business need to have?

Peer-to-peer lending is suitable for all established business. As part of the application, you’ll have to provide your businesses financials and reasons for why your business needs a loan. This information should be pretty easy to source, so by way of preparation there isn’t that much extra you’ll need to do.

Which would work best for my business?

In a nutshell, if you have a great idea that’s yet to get off the ground, then go for crowdfunding. But, if your business is well established and you’re looking for a business loan, then you’d be better suited to one of the peer-to-peer lending platforms.

As discussed above, you have two options. Both are viable, but it’s important to evaluate the pros and cons of each model before you decide.

If you are a small business and looking for crowdfunding, in recent years sites like 40Billion.com, which specializes in promotion of small businesses, make this easy by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like promoted posts and promoted company listings were created for entrepreneurs and crowdfunders to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

Crowdfunding or P2P Lending – Which is Better for My Small Business?About 40Billion.com

40Billion is the social network of entrepreneurs and crowdfunders – a social platform for connecting business owners and promoting the things they create. Use 40Billion to find professional contacts and projects, get affordable digital marketing and social media promotion, and show off your creations to the world. Awarded Best Small Business Marketing Platform by US Business News!.

Crowdfunding or P2P Lending – Which is Better for My Small Business?


Contact us to craft your business plan they start from  £445. ZAR8000.00 US$ 542.

Interested persons to contact Dr Michael John Freestone. B.Com, SAIPA, FCIS, FCIBM, MBA, DBA

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