Our Marketing Plans are designed to create top of mind recall and to generate sales leads, which help grow and develop your business.
This Program uses various marketing tools to determine the best approach for your business – marketing plans and campaigns do not necessarily require big-company budgets.
By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size.
Using our ROI tool helps you see the effect on your sales and what impact it has on your P&L account. The tool is integrated into the overall financial modelling spreadsheet with instant results in cash-flow forecasting to determine if the marketing planning is affordable within your financial constraints. We explore the three stages of effective marketing plans, using the classic Marketing Planning approach Our method gives you guidance on how you can determine which approach will give your company the greatest short-term marketing plans bang for the buck. We also show you how you can create a lasting positive impact from all your marketing efforts. Our approach includes eight specific low-cost tools you can implement immediately to give your marketing plans program an instant shot in the arm!
The Benefits of a Marketing Plan
A Marketing Plan: Tracks Costs / Measures Value: A marketing plan provides a step-by-step guide to what you are spending money on and when. It enables you to budget marketing expenses–helping you keep control of your expenditures, manage your cash flow, track sales to marketing expense ratio, and measure success of your marketing efforts. It also ensures that product development dollars are not wasted. Helps with Focus: Your marketing plan gives the company something to rally behind. It helps staff understand goals and become customer-focused. It also empowers them to make decisions on their own that are consistent with the company’s objectives. Charts Success: A marketing plan helps you chart your destination point. It becomes a guide through unfamiliar territory. Serves as a Business Handbook: Your marketing plan is a step-by-step guide for your company’s success. To put together a genuine marketing plan, you have to assess your company from top to bottom and make sure all the pieces are working together in the best way. What do you want to do with this enterprise you call the company in the coming year? It assigns specific tasks for the year. Captures Thinking on Paper: The finance department isn’t allowed to run a company by keeping numbers in their heads. It should be no different with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, the information in the written marketing plan stays intact. Reflects the Big Picture: In the daily routine of putting out fires, it’s hard to turn your attention to the big picture, especially those parts that aren’t directly related to the daily operations. Writing your marketing plan helps in determining your current business status and provides a roadmap for business goals. Becomes a Document to Build On: Creating your very first marketing plan is a time and resource consuming endeavor, but well worth the effort. Once the plan is complete, you just need to make minor adjustments and tweaks to it; you won’t have to re-create it from scratch. It will serve as a template and benchmark for you to work from as you define your objectives and strategies for next year. It becomes a living document for measuring sales success, customer retention, product development, and sales initiatives. Read more: http://www.marketingprofs.com/3/mazzara1.asp#ixzz2zJ9Q0hYp
The Three stages of a Marketing Plan Every marketing effort should include three distinct stages. To see how this is done download the Free Marketing Plans Guide
Online Marketing Courses
We provide online e-learning courses in the following marketing topics: Basic Internet Marketing Reading Body Language as a Sales Tool Branding: Creating and Managing your Corporate Brand Building Relationships for Success in Sales Creating a Google AdWords Campaign CRM: An Introduction to Customer Relationship Management Customer Service Training: Critical Elements of Customer Service Dynamite Sales Presentations Marketing and Sales Marketing for Small Businesses Marketing with Social Media Overcoming Objections to Nail the Sale Prospecting for Leads Like a Pro Selling Smarter Telemarketing: Using the Telephone as a Sales Tool Click Here for more information on our online courses or download the course brochure